I have two things to say about this -
First. This is awesome. To have such a mainstream brand and a company that has a lot of influence over the consumer market as well as influence on other companies that might follow suit make a leap like this is incredible. They are showcasing women of all different shapes and sizes, choosing not to airbrush out a single detail - notice I say "detail" and not "flaw". They keep the details that make these women unique - their beauty marks, their curves, their smile lines, and freckles. In the video one of the representatives says this will hopefully help the buyers see themselves in the clothing line better because they can relate to the models before them. They are attainable standards of beauty for all kinds and the women in the ads are those that would not normally be hired to model lingerie. So that's really cool!
Second. I'm not a huge fan of the term "real women". Real as opposed to imaginary? Any woman you see in person or on a poster is real. No matter what she looks like, she is a living, breathing human being who deserves our respect. I've seen a good number of articles claiming, "real women have curves", or just the opposite, "real women don't have curves". Why is this even an argument? Real women have real bodies. Real woman have minds. Real women have hearts, and souls, and interests, and goals, and talents, and emotions that are toyed with when we tell each other what we are and aren't supposed to be.
So it's really, honestly cool that American Eagle is kicking off what I hope to be a trend in advertising. They have always shown their lines on real women. Now they are displaying their clothing on unique women, un-altered women, but they have always been and will continue to be real and beautiful women.
I'll leave you with this:
- Annika Wooton
Miss Butler County 2014
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